Pedalling with Purpose: Geoff Ruffle and Team RBC’s Journey in the Enbridge Tour Alberta for Cancer

Geoff Ruffle, one of the co-captains of Team RBC, shares his passion for cycling and his deep commitment to the Enbridge Tour Alberta for Cancer. With five years of participation under his belt, Geoff’s journey showcases the incredible support and impact RBC brings to the event. In their 11 years of partnership, Team RBC has engaged over 200 employees as riders and is nearing their $1M fundraising milestone, in addition to the generous corporate investments they have made as a Northern Lights Partner. From recruitment and training, to fundraising and engagement, RBC stands as a legendary partner, empowering their employees to make a difference.

Geoff’s personal motivation stems from the transformative power of cycling. Introduced to the Tour in 2018, he initially found the idea of riding 200 km in 2 days quite daunting. Yet, his dedication grew, and cycling became his newfound passion. Recognizing the opportunities it provides for individuals facing cancer, Geoff remains committed to supporting them in their journeys year after year.

“Cycling is my passion now and I do not take that for granted. Folks battling cancer don’t always get those opportunities but giving those folks an opportunity for a better fight, a more successful fight, brings me back year after year” says Geoff.

Team RBC’s involvement goes beyond the ride itself. RBC’s unwavering support enables Geoff and his fellow team members to spread the word among colleagues, clients, friends, and family. Utilizing RBC’s resources, such as boardrooms for lunch and learn sessions, they create awareness and inspire others to join the cause.

Looking ahead to the 15th year of the Tour, Geoff is filled with excitement. The evolving event format, the prospect of cycling new roads, and the camaraderie among riders make each year a legendary experience. “Being a part of Team RBC has been a wonderful experience. Aside from the great support they provide in sponsorship, being able to represent the organization and be out in the community giving back is truly rewarding,” he says. 

When asked if he’s had any fond memories or experiences he looks back on, Geoff recalls the heartfelt conversation he had with Nancy Barnes and her family. Nancy Barnes was an inspiring rider who took part in the Tour – as part of Team RBC – with her three sons for six years – all while she was facing cancer. She passed away on March 9, 2022 and ever since, her husband and sons, along with other members of Team RBC, continue to ride in her honour. 

“Having the opportunity to share chats and life stories with Nancy was remarkable. 2022 was a difficult year. I am honoured to have met Nancy and will continue to carry on her legacy with her family,” says Geoff. 

These encounters exemplify the heartwarming stories that define the Tour and inspire riders to make a lasting impact.

As the 15th year of the Tour approaches, Geoff and Team RBC stand ready to pedal with purpose, fueled by their commitment to making a legendary difference in the lives of those affected by cancer.