Team Enbridge: A Pillar of Support in the Tour Alberta for Cancer
As title partner for the Tour Alberta for Cancer since 2010, Enbridge has wrapped its community investment, employee engagement, and marketing efforts around this signature cycling event for the Alberta Cancer Foundation, year after year. Their involvement has transcended mere sponsorship, demonstrating the true meaning of partnership through extensive engagement on multiple fronts.
Enbridge’s approach to the Tour Alberta for Cancer exemplifies a holistic engagement strategy. Their representation on the community leadership committee, volunteer leadership for event set-up and tear-down crews, and the on-going maintenance of the largest annual corporate team have made their partnership integral to the event’s success. This multifaceted involvement highlights Enbridge’s commitment to the cause and showcases their employees’ passion for making a difference.
One of the key elements driving Enbridge’s success in supporting the Tour Alberta for Cancer is the enthusiastic and generous backing from their executive team. Enbridge’s leaders actively encourage participation and join the Tour themselves either as riders, volunteers and donors, setting a powerful example for employees. This executive involvement not only boosts morale but also underscores the importance the company places on the event.
Moreover, Enbridge leverages its generous internal corporate match program to ensure each rider from the team reaches the start line. This program matches employee fundraising efforts dollar-for-dollar, significantly amplifying the impact of individual contributions. The matching funds provide a substantial boost, enabling riders to meet their fundraising goals more easily and ensuring robust participation from the Enbridge team.
Voices from the Frontline: Enbridge’s Champions
Allison Morley, a dedicated rider and volunteer member of the Enbridge Tour Alberta Community Leadership Committee, has been a beacon of enthusiasm and dedication.
“We’re so proud of our team and what we’ve accomplished this year,” she shares. “It’s very special to us at Enbridge. All throughout the year, we try to get people involved, whether it’s getting them ready to ride, setting up different challenges and team-building activities internally, or having them come volunteer.”
For Allison, the cause is deeply personal. “I lost my father to cancer 25 years ago, and to see how much the cancer system has improved and treatment has changed, is incredible. There are better outcomes for those facing cancer, because of events like this,” she reflects. “At Enbridge, community investment is very important to us, and this event is a prime example of how that comes to life.”
Teri Majer, another passionate rider and volunteer member of the Community Leadership Committee, echoes Allison’s sentiments. “I’ve been involved with the Tour for 16 years, since Enbridge first became the title sponsor,” she notes. “Every year I come back because it’s an amazing event to be part of.”
Teri highlights the camaraderie and shared vision that fuels the event’s success. “We get to be engaged with multiple companies that have the same vision as Enbridge – helping the community and raising money for cancer,” she explains.
“The days are full of fun – there is so much camaraderie with the riders, and it’s incredible to see how the community has grown significantly since its inception.”
Team Enbridge: A Force for Good
The collective efforts of individuals like Allison and Teri are a testament to Enbridge’s unwavering commitment to the Tour Alberta for Cancer. Their passion, dedication, and leadership play a crucial role in the event’s success, year after year. Through their hard work and the support of the broader Enbridge team and workforce, they help drive forward the mission of the Alberta Cancer Foundation, ensuring better outcomes and brighter futures for those affected by cancer.
Enbridge’s partnership with the Tour Alberta for Cancer is a shining example of corporate social responsibility in action. It underscores the importance of community involvement and demonstrates how a committed partner can make a significant impact. As we look forward to the future, we’d like to extend a heartfelt thank you to the staff, vendors, friends and family members that make up Team Enbridge, for their continued support which promises to bring even greater success as we look to the future.
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